India's No. 1 toy library and screen-free engagement concept
Investment Range
₹4.3 L
Franchise Fee
₹80,000
Area Required
200 sq ft
Outlets
75
Year Established
2011
Khilonewala is an award-winning toy library concept providing screen-free engagement through renting branded toys, games, and books to children aged 1 to 12 years. Founded in 2011 in Indore, the brand became the first Indian toy library to expand internationally through a franchise in Kuwait. Present in more than 35 cities with 75 centres, Khilonewala operates on a simple model: Play, Return, Get New. Parents take memberships and receive kits of branded toys, games, and books delivered to their doorstep every two weeks.
Khilonewala provides 5 days of training at the franchise location covering operations, inventory management, membership sales, and delivery logistics. The brand handles digital marketing. Agreement term is 3 years.
A Khilonewala franchise needs a total investment of around ₹4.3 lakh. That includes a one-time franchise fee of ₹80,000. The figures come from the brand and can vary by location and outlet size.
Khilonewala asks for roughly 200 sq ft. A typical outlet runs with about 2 staff.
Khilonewala estimates a payback period of about 15 months. This is the brand's own estimate and depends heavily on location, rent, and how the outlet is run, so treat it as a guide rather than a promise.
Khilonewala operates on the FOFO model. The model decides who owns the outlet and who runs it day to day, which affects how involved you are and how much of the risk sits with you.
Khilonewala is currently looking for franchise partners in Delhi, Pune, Mumbai, Bengaluru, Chennai, Ahmedabad, Hyderabad, and Lucknow, and 4 other cities. Submit an enquiry to check availability in your area.
Khilonewala provides training, operations manual, and marketing support. Details of what each covers are on this page, and the brand can confirm specifics for your location.
Khilonewala was established in 2011 and operates around 75 outlets. Track record is worth weighing alongside the investment figures when comparing brands in the education & training category.
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