Investment Range
₹7.5 L
Franchise Fee
₹3 L
Area Required
200 sq ft
Outlets
150
Year Established
2023
Urban Theka is a Gen-Z cafe network founded in 2023 in Indore, serving fusion coffee keeping authentic flavours intact. The brand offers premium quality, freshly brewed coffee fused with exciting flavours, ethnic milkshakes, and mouth-watering snacks. As a 100% desi cafe, the menu features chilled coffees, hot beverages, mojitos, sandwiches, pasta, and pizza. Urban Theka has rapidly expanded to 150 franchise outlets across 12 states, driven by its mission to spread the legacy of milk in a fun, modern way.
Urban Theka provides 7 days of training at the franchise location covering beverage preparation, snack making, and cafe operations. The brand handles digital marketing. Agreement term is 5 years.
An Urban Theka franchise needs a total investment of around ₹7.5 lakh. That includes a one-time franchise fee of ₹3 lakh. The figures come from the brand and can vary by location and outlet size.
Urban Theka asks for roughly 200 sq ft. A typical outlet runs with about 3 staff.
Urban Theka estimates a payback period of about 15 months. This is the brand's own estimate and depends heavily on location, rent, and how the outlet is run, so treat it as a guide rather than a promise.
Urban Theka operates on the FOFO model. The model decides who owns the outlet and who runs it day to day, which affects how involved you are and how much of the risk sits with you.
Urban Theka is currently looking for franchise partners in Delhi, Pune, Mumbai, Bengaluru, Chennai, Ahmedabad, Hyderabad, and Lucknow, and 6 other cities. Submit an enquiry to check availability in your area.
Urban Theka provides training, operations manual, marketing support, and supply chain. Details of what each covers are on this page, and the brand can confirm specifics for your location.
Urban Theka was established in 2023 and operates around 150 outlets. Track record is worth weighing alongside the investment figures when comparing brands in the food & beverage category.
