Investment Range
₹15.2 L – ₹29.9 L
Franchise Fee
₹1.2 L
Area Required
400 sq ft
Outlets
140
Year Established
2011
Pepperfry is India's leading e-commerce marketplace for furniture and home goods, founded in 2011 by Ambareesh Murty and Ashish Shah. The brand pioneered omnichannel retail, combining an online virtual catalogue with an extensive in-house supply chain and a large retail footprint covering more than 100 cities. With 140 franchise stores, Pepperfry offers a proven business model in the growing home furnishing segment. Products include sofas, mattresses, home decor, and lamps and lighting.
Pepperfry provides 10 days of training at the brand location covering store operations, product knowledge, customer experience, and visual merchandising. The brand handles marketing through digital, outdoor, and electronic media. Revenue sharing model: 85% brand, 15% franchise.
A Pepperfry franchise needs a total investment of between ₹15.2 lakh and ₹29.9 lakh. That includes a one-time franchise fee of ₹1.2 lakh. The figures come from the brand and can vary by location and outlet size.
Pepperfry asks for roughly 400 sq ft. A typical outlet runs with about 2 staff.
Pepperfry estimates a payback period of about 15 months. This is the brand's own estimate and depends heavily on location, rent, and how the outlet is run, so treat it as a guide rather than a promise.
Pepperfry operates on the FOFO model. The model decides who owns the outlet and who runs it day to day, which affects how involved you are and how much of the risk sits with you.
Pepperfry is currently looking for franchise partners in Delhi, Pune, Mumbai, Bengaluru, Chennai, Ahmedabad, Hyderabad, and Lucknow, and 4 other cities. Submit an enquiry to check availability in your area.
Pepperfry provides training, operations manual, site selection, marketing support, and technology / pos. Details of what each covers are on this page, and the brand can confirm specifics for your location.
Pepperfry was established in 2011 and operates around 140 outlets. Track record is worth weighing alongside the investment figures when comparing brands in the retail category.
